A third-generation electrical contractor, Georgia resident Loren Wesley Vankirk serves as the CEO of Vankirk Electric, a multi-family housing electrical subcontractor that specializes in lighting design and home automation. Moreover, Loren Wesley Vankirk supports various nonprofit organizations, including United Way.
Established in 1887, United Way provides educational, financial, and health care assistance to communities around the world. On February 20, 2019, United Way launched UpPurpose, a cloud-based technology website that offers a wide range of services, including digital marketing, online advertising, search engine optimization, and websites and content creation.
UpPurpose will be used as a digital platform for corporate partners, foundations, and philanthropists to engage, share their advocacies, and raise donations. A dedicated team of designers, developers, strategists, and writers will work with individuals and groups to create a customized online marketing plan that reflects their core principles. UpPurpose will utilize digital asset management tools to help users organize and publish their content such as blog and social media posts, as well as videos, to multiple channels to reach a wider audience and maximize impact. UpPurpose’s built-in artificial technology generates real-time metrics and insights that can be used to improve the content and online campaigns going forward.
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