Thursday, March 14, 2019

United Way Listed among the World’s Most Innovative Companies


A successful business professional, Loren Wesley Vankirk serves as the CEO of Vankirk Electric, an electrical contracting company that provides electrical installation, lighting design, and home automation services across the United States. Loren Wesley Vankirk is actively involved with various nonprofit organizations, including United Way.

Since 1887, United Way has raised funds to provide education, health care, and career training to improve the quality of lives of those with low-income backgrounds around the world. In February 2019, Fast Company placed United Way in the top five of the world’s most innovative companies in the nonprofit category.

This prestigious recognition is a testament to United Way’s commitment to improving the lives of communities through technology and innovation. In 2018, United Way partnered with technology companies to raise awareness and give people access to health care and social services. That same year, it joined forces with Salesforce to develop Philanthropy Cloud, which gives employees a platform to manage their volunteer works and contribute to causes that reflect their personal experiences and interests.

Saturday, March 9, 2019

United Way Announces the Launch of UpPurpose


A third-generation electrical contractor, Georgia resident Loren Wesley Vankirk serves as the CEO of Vankirk Electric, a multi-family housing electrical subcontractor that specializes in lighting design and home automation. Moreover, Loren Wesley Vankirk supports various nonprofit organizations, including United Way.

Established in 1887, United Way provides educational, financial, and health care assistance to communities around the world. On February 20, 2019, United Way launched UpPurpose, a cloud-based technology website that offers a wide range of services, including digital marketing, online advertising, search engine optimization, and websites and content creation.

UpPurpose will be used as a digital platform for corporate partners, foundations, and philanthropists to engage, share their advocacies, and raise donations. A dedicated team of designers, developers, strategists, and writers will work with individuals and groups to create a customized online marketing plan that reflects their core principles. UpPurpose will utilize digital asset management tools to help users organize and publish their content such as blog and social media posts, as well as videos, to multiple channels to reach a wider audience and maximize impact. UpPurpose’s built-in artificial technology generates real-time metrics and insights that can be used to improve the content and online campaigns going forward.