CEO and owner or VanKirk Electric, Loren Wesley Vankirk took over the family business in 1994 and successfully increased its revenue from $5 to $50 million in the intervening period. Loren Wesley Vankirk’s strong grasp of marketing and operational strategy has led to the small business earning a national presence.
One of the most important things you have to do as a business leader is knowing your target market. For an electrical contracting business, one of the best opportunities is to reach out to contracting and architectural firms in your area and get to know their leadership teams. Even if they don’t need an electrician at the moment, you can learn about what qualities they value in electrical contractors and potentially learn about other opportunities for business from their network.
Also, do not neglect residential work. Networking with homeowners associations can be an important source of business if you’re willing and able to leverage them correctly. No matter how big or small your company is, make sure you keep up with other electrical contractors both in your area and farther out. Professional organizations and trade events are excellent ways to learn and discover new opportunities.
